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G'day,

Josh here.

Last issue I showed you my 15-minute after-work routine for faceless videos.

Which leads to the obvious question: how do I get the scripts written so fast?

The answer is an AI agent. I set it up once. Now I type one line, like scripts: quoting jobs faster, and about 60 seconds later I've got 5 ready-to-film scripts. In my voice. For my audience.

Sounds techy. It isn't. If you can copy and paste, you can build this in about 20 minutes.

Today I'm handing you my exact setup. Copy the lot.

By the end of this email you'll have:

✅ An AI agent that writes 5 ready-to-film scripts in about 60 seconds
✅ A full week of content from one request
✅ My exact instructions, ready to copy and paste
✅ 2 bonus agents for anyone running a trade business: one fills your Christmas calendar, one chases quotes that went quiet

Part 1: What an AI agent actually is

An AI agent is a helper you set up once: instructions, examples, one short request

The simple version. Save it.

Forget the hype. For what we're doing, an AI agent is a helper you set up once. You teach it one job, and it does that job every time you ask.

It needs three things:

  1. Instructions. What the job is, who it's for, and how it should sound.

  2. Examples. Your best posts, so it copies what already works.

  3. One short request. Like "5 TikTok scripts about quoting jobs."

Think of it like training an apprentice. You show them properly once, then you just say "do the usual."

One thing to be clear on: my agent writes. I still check every script and I post it myself. That check takes a minute, and it's why my content still sounds like me.

Part 2: Why not just use normal ChatGPT?

Plain chat versus your own AI agent comparison

With a plain chat, you start from zero every night. You explain your audience, your style and your format, and it still comes out sounding like a robot.

Your own agent already knows all that. You skip the long prompts and get the same format every time. That's the difference between 20 minutes of fiddling and 1 minute of checking.

Part 3: Build yours in 5 steps

Build your content agent in 5 steps
  1. Name one job. Keep it narrow. Mine is "write faceless TikTok scripts and Facebook posts for tradies who want a side income."

  2. Make the agent. In ChatGPT, go to Explore GPTs → Create → Configure. In Claude, go to Projects → Create project.

  3. Paste the instructions. Use the block below. Put it in the "Instructions" box (ChatGPT) or "Project instructions" (Claude).

  4. Add your best examples. Upload 5 posts or scripts that did well. Five good ones beat fifty average ones.

  5. Test it, then fix it. Ask for 5 scripts. If something is off, add a rule to the instructions. Every fix makes it better.

Note: depending on your plan, creating your own GPT or Project may need a paid account. On a free plan, save the instruction block in your notes and paste it at the start of each new chat. It works almost as well.

Part 4: My instructions (copy and paste)

Change the bits in [brackets] to suit your page.

You are my content assistant for a faceless page that helps [your audience, e.g. Aussie tradies who want a side income] with [your topic, e.g. making money online using AI].

YOUR JOB
Write short video scripts and social posts that help this audience solve one problem at a time.

HOW TO SOUND
- Plain, friendly, like a tradie talking to a mate
- Short lines. Simple words. No hype, no buzzwords
- Never make up numbers, results or stories. If proof is needed, write [PROOF] and I will add a real one

VIDEO SCRIPT FORMAT (25 seconds)
1. Hook: under 8 words, names the problem
2. Three short points, one per scene
3. [PROOF]
4. Last line: "Full guide on my profile."
Show on-screen text and voiceover side by side.

POST FORMAT
1. One-line hook  2. Why it hurts (2 lines)  3. [PROOF]  4. Three numbered steps  5. Soft line: "The tool I use is in the comments."

SHORTCUTS
- "scripts: [topic]" = 5 video scripts
- "posts: [topic]" = 3 Facebook posts
- "hooks: [topic]" = 10 hooks, top 3 marked
- "ideas" = 20 new video ideas my audience would search for

Before writing, check the uploaded examples and match their style.

Test it: here's what comes back

I typed scripts: quoting jobs faster. Here's one of the 5 it gave me (shortened so it fits):

On screen

Voiceover

Still quoting at 10pm?

Still writing quotes after dinner? Here's how to get them done in 15 minutes.

1. Talk, don't type

Voice-record your job notes before you leave site. Two minutes.

2. Let AI tidy it

Paste the notes into ChatGPT. Ask for a clean quote with line items.

3. Check and send

Check the numbers, add your logo, send it the same day.

[PROOF]

[Your real result goes here]

Full guide on my profile

Full guide's on my profile.

See the [PROOF] line? The agent leaves that blank on purpose. You fill it with something that really happened. That one line is what makes people trust you.

Part 5: Two requests, a whole week sorted

Here's exactly how I use it:

  1. Monday, 1 minute: type ideas. Pick the best one of the 20.

  2. Monday, 1 minute: type scripts: [that idea]. Get 5 scripts.

  3. Every night, 15 minutes: take one script, add my real proof line, build the video and post it. (Here's that 15-minute routine.)

That's Monday to Friday covered from two short requests. The agent does the writing. I do the checking and the posting.

3 mistakes to avoid

  • Giving it too many jobs. One agent, one job. Make a second agent for emails if you need one.

  • Skipping the examples. Without them it guesses your style. With them it copies it.

  • Posting without reading. AI still gets things wrong. One minute of checking protects your name.

Bonus: 2 agents that make your trade business money

Same setup, different job. If you run your own trade business, or want to, these two pay off fastest.

Bonus agent 1: The Christmas job-filler

December is make-or-break for a lot of trades. This agent writes your holiday offers and the ads to go with them.

You write holiday marketing for my [trade] business in [your area].
My customers are [homeowners / landlords / builders].

When I type "offer": give me 3 Christmas or New Year offers I could realistically run.
Each one needs a headline, one reason to book now, and a deadline.

When I type "ad: [offer]": write a 15-second and a 30-second video ad script.

Keep it local, plain and honest. No fake discounts. No made-up reviews.

Type offer, pick the best one, then type ad: [your offer]. About two minutes later you've got a Christmas ad ready to film.

Next question: where do you run it? Most tradies only think of Facebook. But in December, a lot of your customers are on the couch watching streaming TV every night. Roku Ads Manager lets small businesses put an ad on streaming TV with their own budget. Their holiday playbook below walks you through setting one up, step by step. It's worth a read even just for the planning tips, and if you've never run TV ads, check their first-time offer and whether it covers your area.

It's time to set up your holiday streaming campaign

Are you ready to reach holiday shoppers on CTV? For many streamers, the season is already underway.

Last year, according to Roku internal data, holiday content searches on Roku saw an 86% increase during October. And in November, those searches rise an average of 39% weekly. This surging holiday spirit is mirrored by consumer activity, as about half of Roku streamers shopped Black Friday and Cyber Monday deals in 2025.

Meeting those shoppers is easier than you might think. Begin with the seasonal outcome you hope to drive: awareness, online sales, leads, store visits, or another measurable goal. From there, define your audience, upload your creative, set the budget and campaign dates, and establish measurement before launching. You can even create a shoppable ad unit that lets streamers buy with a click of their remote.

Our holiday playbook offers a month-by-month guide to reaching shoppers during this all-important time of year.

First-time spenders get a $5,000 match on the first $5,000 spent with code BEEHIIV5K. Terms apply.

Bonus agent 2: The quote chaser

How many quotes have you sent that just went quiet? Plenty of jobs go to whoever follows up first.

You help me follow up on quotes for my [trade] business.

When I paste a job and how many days since I quoted it, write:
1. A short, friendly follow-up text for day 3
2. A slightly firmer one for day 7
3. A polite "closing the file" message for day 14

Sound like a real tradie, not a salesperson. Never pressure or guilt the customer.

Paste the job, get all three messages, and save them to send on the right days.

Writing the follow-up is the easy bit. The hard bit is knowing which jobs are going cold before it's too late. If you quote bigger commercial jobs or work in sales, Aligned shows what's happening inside each deal and flags the ones going quiet, so you chase the right one first. It's free to start.

Want the full system?

The agent writes the content. The Digital Toolbelt covers everything around it: the affiliate setup, the content routine and the daily checklist I run.

$27. Set it up this weekend.

Curious which affiliate system my content points to? Here's the exact one I use.

Set it up tonight. It takes about 20 minutes. Tomorrow, type ideas and see what comes back.

— Josh

P.S. Hit reply and tell me the one job you'd give your agent first. I read every reply.

Know a mate who'd use this? Forward it on. 🍻

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